A NEW NICHE IN PUBLISHING
Bill Carmichael and David Sanford have developed the PartnerPublishers model with the intent to create a totally new way for aspiring authors to find a legitimate way to get published. Traditionally, there were only two choices. Either an author was accepted by a traditional mainstream publisher, received a contract with a cash advance, and the publisher took all the risks to publish the book, paying royalties to the author. The only other option was to self-publish.
But self-publishing carries a negative. Over and over again, one can hear workshop leaders at writing conferences and seminars tell authors "anyone who asks the author to help pay for publishing their book is a self-publisher." "Self-publishing" or, as some call it, "vanity publishing" has acquired its negative connotation (in most cases) for good reason. Most self publishers will take anyone who can write the check, do a glorified spell-check and call it "editing," slap on a stock cover off the shelf and print the book, using a POD printer. And the only copies sold are basically what the author orders, in addition to the fee they paid the self-publishing company. There are a few self-publishers who do more than this, but it still remains that very few "self-published" books sell significant numbers of copies, and even most of the potentially good ones languish due to lack of an effective sales and distribution marketing plan.
So where does that leave a new talented author who has not yet attracted an agent, and knows nothing about the publishing game? Or a new author that a publisher may recognize has a good manuscript, but needs more polishing? Or maybe they just don't fit into this season's editorial line up? Should their proposal, lying on an acquisition editor's slush pile, just go into the trash can or receive the dreaded rejection letter?
Is there a middle ground...a new niche in publishing...something considerably more than self-publishing? We think there is and we call it "PartnerPublishers." It is the concept VMI Publishers has developed over the past five years. Basically, PartnerPublishers requires the author to help share the risk of getting their first book published by purchasing a minimum number of books with the initial print run.
So, how does PartnerPublishers differ from self-publishing? >>>
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